Founders CableTools, playbooks, courses, books and merch for African founders.
Use the free tools and playbooks today. Book live training for your people, and join the waitlist for what we are still making.
Tools
Get an answer in minutes.
Answer a few questions and you get a plan for your own startup. They are free, and you can use them now.
Playbooks
Follow the steps and do the work.
These walk you through a big job one step at a time, using your own business.
The fundraising playbook
How to raise funding for a startup in Africa, from first cheque to Series A.
Read the playbook → Free playbook₦0 to First Customer
Go for your first paying customer in 7 days, with no money to start. We send it to your email.
Get the sprint → Free workbookBefore You Start A Business
15 mistakes new founders can avoid, with one exercise for each. We send it to your email.
Get the workbook →Case studies
Company breakdowns you can download and use the same day.
Courses and training
Learn with us.
Bring us in to train your people now. Self-paced courses are on the way.
Live training
We run startup training for universities, companies and community groups. Tell us who you are and what your people need.
Request training →Self-paced courses
Learn to find a problem, launch your first version and win your first customers, at your own speed.
Books
The Dear Founder series
Short books for founders, written in plain English and made to be finished in one sitting.
Merch
Founders Cable merch
T-shirts, souvenirs and more for the Cableheads community.
Be first.
Get told the day the first course, book or merch drop opens.
Partners and sponsors.
Want to reach African founders, students and operators? Let’s talk.
Free and paid
How we keep this going.
Always open
Stories on YouTube and Substack. Cableheads on WhatsApp. CableMatch, RaiseScore, the playbook, the workbook and the funding data. Anyone can plug in.
What funds the mission
Courses, books and PDFs, merch, live training, and partnerships with organisations that want to reach African founders.